Ok, I think by now all but the most comatose of WGT employees will at least privately admit that the last update was a total disaster, at least PR wise. It would appear to little old me that WGT is in dire financial straights and needs cash fast, (and that some damned fool thought we would pay those prices is an even bigger insult).
So you need cash, we all think that the prices of balls is out of all proportion either to reality or to the pro rata rate for clubs. If you need cash why not do what so many other online games do, upgradable memberships?
e.g. Free membership - everything as it is.
Bronze membership $50 per year - clubs priced as they are, balls half price.
Silver membership $75 per year - clubs 50% balls 50%
Gold membership $100 per year - green fees free, clubs 50% all balls free.
Of course the exact benefits could be tweaked but the idea is simple and would probably attract more income than what is being attempted at the moment as many appear to be of the opinion that "At least Dick Turpin wore a mask!"