suggestion :
make an option where CC members can place their unused equipment and where other CC members can take it out to "rent". After the played round, that equipment will go back automatically to that "CC safe room" again. The original owner can always 'sell back' to WGT, by picking it out and use the option "sell equipment".
WGT can ask, f.e. for each shot done with that rented driver/wood/club/putter a decent fee ( 1 credit). .... the same for watching a "video offer".
In the "real golf world" it's a common practice. Other members can play with my Ping i25 or Dunlop XTi set, by paying me some beers, a lunch/dinner, green fee .... and can improve their HCP. I can play with someone else Taylor Made set and see what I can reach with that.
It will improve the club feeling for CC members !!