No offence meant against you, IP.
Me thinks it's cryptobiotic like that Nation thing. Once short-time promises, then broken hope.
Why should it continue?
To me, it's more of a big ad about "Look how good these profit-raising new features like passes and levels are for the CCs" than a concern for the CCs themselves.
I don't need it. The company's efforts to promote their "Chase the useless levels" business have nothing to do with the merits of CCs.