Wow, I'm surprised you went straight to assuming you were ripped off. Anyhow, you probably just need to equip them. So....
*** From the FAQ Home page:
You need to
equip your player with clubs bought in the Pro Shop. To do this you
will use the My Clubs tool within the game. To access this tool you
must be logged in to the game. Click on the My Clubs option under My
Settings from the Main Menu. Additionally, you can access My Clubs
immediately after you purchase a club in the Pro Shop by following the
links on your Purchase Confirmation page or by clicking the View/Edit
Clubs button prior to teeing off.
Once you are in the My Clubs
interface you need to "click and drag" the club you would like to equip
from the inventory section into the In My Bag section. Make sure you
click the Save Changes button.
And if for some reason that doesn't work properly, then just email members@worldgolftour.com and they'll take care of you.