From the Looking A Gift Horse In The Mouth Department, it would be nice if you could choose a sponsor for the two Silver and one Gold weekly apparel bonus boxes you get after winning 3, 6 & 9 matches during the week - either on a box by box basis or perhaps have the player set a "Preferred Sponsor" at the profile level (which could also be set to no preference). Of the 6 boxes I've gotten over the last two weeks only 2 contained something I'll actually ever use.
It would be nice if a bonus box contained nothing but the sponsor, but I'll settle for what happens during matches - at least one item is something from that sponsor.
A bonus is only a "bonus" if you can use it.