Rewarding a customers loyalty is a thing of the past. Not just wgt, but most business plans, there have nothing for the long time customers. For instance, phone providers, become a new customer, buy one get one free, or 6 months free this or that, but if you've been with them for a couple years, you get nothing. Same way with television, switch your service, get 2 years at a discounted price, or get a free dvr, and it just goes on and on, to entice new ones. But not for those that's been loyal, the companies all figure that if you've been with them for some time, you're happy, hooked, and will stay, no matter what! They figure if they lose 1 or 2 people, for every 10 new ones that they attract, they are way ahead. Doesn't hardly pay to be loyal to any one company anymore.