sky0diver: they should remove the price tag all together and make it a pure award and not label it with a 400K price tag
Don't you understand the purpose of this Golden Calf?
It impresses by the "rich" colour and the correspondent "rich" price tag.
The former is but rgb(255,215,0) (or #FFD700), the latter is an arbitrarily high amount of "WGT Credits (that) have no monetary [...] value" (see their T&Cs)..
Out comes a veritable two-penny carrot - thousands play for one(!) every other week!
Only a fool would spoil this brilliant and successful PR design!