Sponsorship is for apparel enhancements , and you play matches in coin rooms for half an hour , and it renews every 6 hours . When you win matches during that sponsorship half hour you win points that are allocated to certain pieces of apparel , the more points the more the enhancements. It has absolutely no impact on your average scores. If you only ever play in coin rooms your average will always remain 150 . If you want to reduce your average then you need to play either tournaments or ranked rounds of 9 or 18holes .