2 years ago I would have gladly paid 30-40 a month to play. As the game currently is, I would not pay more than $5.00 a month to play this. When you look at the money spent, real dollars for virtual equipment, the tills are ringing loud. With the amount of advertisements we have to condone prior to a game I would say WGT is doing just fine. I was told that adverts are based on your browsing. I have not browsed a site about lip stick but have to watch it before every game for the last 4 days. Please show me an advertisement to get rid of balls dragging in a sand trap. Thank you in advance.