DodgyPutter: It looks to me to show numbers down on last year but the numbers for the last month greatly exaggerate this. The difference in October is massive but looking at September there is little difference and in August the numbers are higher this year.
DodgyPutter: although it seems fair to compare the last completed month, I think the 36% drop this month is very misleading.
That's a valid observation. Basing a conclusion on a single point of data can be misleading.
Allow me to add that Oct. 2012 also had about 500K unique US visitors so Oct. this year is down 34% from 2012 and down 36% from Oct. 2012
I think one can tell from the graph that overall, traffic is down this year from 2013. To confirm, I added all the values from Jan. thru Oct. 2013 and compared it to the total Jan. thru Oct. 2014. Total YTD unique US visitors is down 12% compared to the same interval in 2013.
DodgyPutter: There may be reasons for some of the peaks and troughs connected to offers (free rentals etc), or something as simple as nine or ten weekend days in a particular month.
Good thinking Dodgy! Peaks could also be cause by WGT running an ad campaign of their own, introduction of a new course generates more traffic in May, June. An interesting peak in January three years running. It could be post holiday renewed interest, or cabin fever as golfers start thinking of spring. Note all 3 golf related sites show that peak.
October didn't show a huge increase (Oct. was 324K, Sept was 314K) even though the 1st CC vs CC was introduced.