Speedyschic said it all, why play unlimited play tournaments if you don't like them?
There is an appropriate choice for all tastes as far as tournaments, and all have a choice in what they wish to play, and what they wish to ignore. Though the addition of multi-round tournaments would be ideal as an added choice.
Once the half dozen single play pay or single play free tournaments are played in a few days, what do you do for the rest of the month, play ranked rounds again? For what?
Unlimited play tournaments are like the rankings by average were, don't mean much. Just something to occupy someones time to see what the best an individual can do against the course and themselves (as Tibbets alluded to), but with a little added kick than a ranked round (seeing how there is no longer any ranking).