Not sure who pays whom. For resort courses like Pebble Beach, Kiawah, Pinehurst, etc., featuring on WGT helps them sell greens fees. But for intensely private clubs with a long waiting list, like Merion, Oakmont, Olympic, RSG, etc., there's nothing in it for them. On the contrary, they are exposing every blade of their short grass to the rude gaze of the world.