The problem with the "offers" is it goes against the business plan....of players grinding away to get a new toy, thus spending money.
It works well until about level 89/90, and in the late 90's it is pointless and fruitless to grind away for a club, so this is where the offers work and players will spend.
But conversely it also opens up the market for high level lower tier players, and can directly give them a bigger advantage over their peers.
I wouldn't mind the Nike putter but it is not a deal breaker that it is not within reach for a long time.....