ArgyleScott: no kidding. avatar faces camera, ball still; goes toward hole
A rare occurrance, but I've seen a report here, and once it happened to me, too. In this case, the avatar will face back without any user action. Easy to confuse with spurious reaction of the aim marker when moving it in the vincinity of the player. The aim may come to rest towards the tee, avatar facing to that side, shot going to that direction. That's why it's safer to position the aimer further away.