whiteeagle- you absolutely have the right to print it or not. Nothing is being forced on you.
If you want Kellogg's to pay WGT for your credits and views, Kellogg's requires you to print their coupon. If you want some other company to pay WGT for your credits and views then you don't have to print the coupon. Those companies aren't going to pay WGT on your behalf, however, unless you do something for them. That might be buying something from them, completing a survey, watching their advertising or printing their coupons.
You can also pay for the credits yourself and not have to do anything any of these other companies that are paying WGT on our behalf require us to do.
You can also play with the free equipment provided and not do anything for credits.
It's your choice.