Let us add accessories to our avatar. I'd buy a hat, new shoes, belt and matching glove. My woman would buy necklace, earrings, lipstick, belt, visor, shoes, sunglasses and at least 3 or 4 complete new outfits.
The 2 of us would probably spend at least $50.00. Half of the 10 million WGT members would probably spend $10.00.
5 million x $10.00 = 50 MILLION DOLLARS. I own a business and if I could add 50 million to my bottom line, I'd get my computer pros started on changes.