Think about this. They were giving 8 creds and people were doing it. If Tresemme or WGT wants you to watch their ad, then make them give up more creds like before. Don't watch for one lousy credit! I assure you that not watching the ad is not why it's there. (How's that for a double negative?) If you accept the downgrade from 8 creds to 1, you are falling into their trap. U.S. players can do better than that on their dang smartphones. If they want my time, they are going to have to do better than 1 credit.
I know about Bangin' Bangs, Huns, and some kind of wave from running those vidz. Can't tell me it doesn't have some positive effect for the advertiser. But not any more. Not for 1 credit. I'll consider Tresemme for what they've done, but next time I'm thinking L'Oreal.