I spray a shot on #2 at St. Andrews into a 60% lie, punch shot it only to have it travel 20 yards or so into the same degree of lie and it's declared a lost ball? I punch it again and guess what? Another lost ball. That's two lost balls, both new, in grass? WGT put's itself in the same class as scheming thieves.
If you had any business acumen you'd give player's their balls back whether lost in water or tall grass. Not only would people buy higher grade balls on money saved they'd challenge themselves more on tougher courses.
Secondly, the amount of bitching that goes on during games only reflects how poorly you manage your site. Give and ye shall receive. Make equipment more affordable, create a larger wardrobe of golf wear (including crazy stuff); you'd be surprised at the response (not to mention revenue) and the games would be more fun.
Lastly, at least pretend that you listen to people versus putting up a brick wall.