There are services like tinyurl.com and others which allow to enter a custom name. They produce a short url which then forwards to the "boring" replay address.
Edit:
OTOH, in a blog or a forum post like here, you can type anything and link that ugly address to it:
My longest drive of today (proud of the crystal award!)
by marking the text and transferring the url via copy&paste and the "chain" symbol above.