Well, after reading that there will be "upgrades" that cost money...I had to rethink what WGT was going for with this release.
At first I thought it was a cool way to foster a community, by allowing sub-communities of people who like to play together, and can share feats and compete against each other.
At second glance, it seems like another marketing vehicle for other companies, as well as WGT to give you more features to pay for, that dont necessarily enhance the game. Kind of like adding new clothes, before fixing swing bugs.
Just an assumption based on what they have done prior, but I hope it is a combination of the two, and not just the marketing side.