I'm extremely tempted by the BB 3W, the extra distance is slightly tempting but that extra spin is the thing.
My R11S 3W with Nike L71 with full BS will land and stop dead from the tees at 245 yards but from the fairway lands at around 236 and stops at 245. ( on the flat no wind etc).
I would be VERY interested to hear any comparisons on the fairway landing and stopping distances. I think those figures are going to be key for me, the extra 5 yards, I can probably take or leave.