ISH47: They never really intended to sell any in the pro shop.. The putter is the carrot they dangle in front of everyone in the CC Clash event to make them buy CC passes to try to win a free one. That's where they intend to rake..
+1000!
Problem is, they spoiled it, making it available to some players.
This putter is Step One of The Big Hype Show.
1 - announce an out-of-the-world item - a putter - "confidential" (what a Hype - see the News)
2 - show it, shining golden, worth a fortune, and tell the world that it's not for sale.
3 - create a competition (or a show?) to give away ONE (in chiffres:1) putter to the whole community.
4. Collect substantial revenue from the CC passes purchased through the event,
4 - Give away the prize - dubious reputation of the receiver will avoid clarification and keep the hype alive.
5 - Declare the results correct despite of all doubts.
6 - Start the next Clash for new heights of revenue.
Two problems creep through my mind:
A - this club IS for sale. Big fail of the company since they missed the easy option to lock this occurence out. The credit block is only second best.
B - the show wasn't correct.
Concerning both points, they just messed it up. Did the one-time revenue cover up for big lost reputation to the avid part of the community?