TopShelf2010: I cannot speak for Dara, but there are many players (like myself) that feel the "streak" itself is the reward for our insanity. LOL
I understand where Don is coming from - I used to try to keep this up and by memory I was approaching 2 years....then one day the game just did not register my play....and it was lost.
I did complain to CS and whilst they could not rectify the days played, they did try to rectify the lost XP. But I wanted to keep this consecutive days going.
Thereafter I found this absolutely liberating, and only played when I feel like it. Suddenly I was not a slave to play when I got home late, was travelling etc.
best thing that happened to me LOL. Currently ZI am on my best run for months....9 days.