WP-UT (short for World Pop-Up Tour) is losing money , why you ask?
Because I will no longer by anything from them, and from speaking with others there seems to be a trend of not buying anything that is catching on.
Don't expect them to close the doors though, they will keep on trucking, they may have to get a few more sponsors, and they may have to ad a few more pop-ups, but they will keep on trucking.
Here's an idea, how about they offer to sell green fees to the players for selected courses and in return those players are exempt from pop-ups, I for one would pay the fee if not overbearing, just to be rid of the pop-ups.