pmm711:Who has a good demographic profile that I can use?
When I used to do surveys five or six years ago, I used the following profile and it worked 90-95% of the time:
24 year old single mother of a 3 year old daughter, working as a waitress in an upscale restaurant making $28,000/year and taking college courses p/t at a local community college, I rent my apartment and will be in need of a new car soon.
Why did this profile work so well? Here's what it says:
I'm head of the household, I make all purchasing decisions, I have a child (I can't tell you how many surveys I completed about baby food, diapers and snacks/drinks), I'm young and probably considered hip so I'm all about pop culture (movies, music, tv, laptops, cellphones, tablets etc...)
Now compare that profile to this one (and no, this is not my personal profile):
Late 50's male, empty nester, married, home owner, making $75K/year, wife does all the shopping, driving the same car for years, doesn't know who Harry Potter or Channing Tatum are and doesn't know what the Twilight series is.
I don't know how these surveys work now, but I know that the first profile worked pretty well for me back in the day.
MC