MBaggese:
I just assumed it was because they (Dove) felt we needed to bathe more often.
If that were the case, then we (US) wouldn't be allowed to view the adverts. Having traveled around Europe I can tell you, without a shadow of a doubt, that there are people right now playing this game who think that "deodorant" is something in Kitty Litter and actual bathing with soap is a monthly option.
You know who you are.