For lower levels, yes i was thinking about that. If they are level 90 and they want to move quickly to level 100 and buy new materials, it's very good.
Bur for me, i'm level 123 i don't see anything interesting to move on levels, so i ask if that was a beug, specially i don't only receive xp and awards for the course of the US Open, but in many differents brackets, very strange.