I believe they need take re-look at their current price structure on golf balls. I have no qualms with their price structure on golf clubs.
However, instead of selling by the sleeve, they should be selling by the dozen. Secondly, the same price should be across the board for all colors in a given golf ball type.
For example these are just my thoughts, and WGT may shoot me for them, but what the heck.
XD 20
ES 25
GI-D 35
GI-S 38
Tour-S 43
GIT-S 53
Tour SD 63
GIT-SD 73
Premium price adjustment on GI type balls since they slow down the meter, and cost structure is per dozen balls.
Now these thoughts are base on volume merchandising.