I'd reckon Topgolf will just have some sort of deal with sky. Showing the football on tellys in the UK venues for example, sky helping them try to sell the "free" game.
hmmm, is sky Murdock or these guys now?
Comcast has been criticized for multiple reasons; its customer satisfaction often ranks among the lowest in the cable industry.[15][16] In addition, Comcast has violated net neutrality practices in the past, and, despite Comcast's commitment to a narrow definition of net neutrality,[17] critics advocate a definition which precludes any distinction between Comcast's private network services and the rest of the Internet.[18] Critics also point out a lack of competition in the vast majority of Comcast's service area; there is limited competition among cable providers.[19] Furthermore, given Comcast's negotiating power as a large ISP, some suspect that Comcast could leverage paid peering agreements to unfairly influence end-user connection speeds. Its ownership of both content production (in NBCUniversal) and content distribution (as an ISP) has raised antitrust concerns. These issues, in addition to others, led to Comcast being dubbed "The Worst Company in America" by The Consumerist in 2010 and 2014
Either way, doesn't seem s great step forward.