Duphpherer:This game is backwards as it rewards leveling up and punishes tiering up. While leveling up brings the better equipment, tiering up brings nothing except the handicap of longer holes and faster greens.
Both goes hand in hand and is very forward for the company's success.
The company wants you to tier up to keep up with your growing skills, keeping the game challenging, and to motivate you to buy better clubs. This also includes a touch of fairness.
They give you fractioned access to the equipment using the levels. It's like a toy shop with different shelf levels - you can't access the better part of the stuff until you've "grown up" sufficiently. Alas, there's something new to buy around each next corner, pling-pling.
Next important element is the grind. Progress is quick and easy in the beginning, but the effort to raise in levels, as well as the time to climb the tiers, grows significantly, after L80 and after becoming a Legend. This is where the average player buys a lot of balls - pling-pling.
The ultimate highlight of their marketing is the Golden Calf presented in the Clashes, and it works big time, PLING-PLING!