SamSpayed: Only coin games that you win while a Sponsorship is active count toward the 9-win Weekly Bonus.
For the sponsorship apparel box bonuses.
SamSpayed: Division promotions and demotions are based on the amount of coins you win compared to others in your Division.
Unrelated to the apparel back bonus packs for 3,6 and 9 wins, (while having a sponsor active), any coin matches won, with or without sponsorship, will count towards the weekly Division coin bonuses.