Think of how popular spectating other e-sports such as Star Craft 2 as become. There are actual PPV events for tournaments.
I for one would love to watch these legends go at it especially in the final holes of a 4day tourney.
I'd love to watch em play golf here at wgt. I don't see why they couldn't set that up.
It was that way on the poker sites when I played. You could go to a table & see how different players played. I think that's a great idea.
It has been done already.
There is a load of video clips on youtube (from Bollox, to name only one).
Some games, like the final of a recent legend matchplay tournament, have been broadcast via livestream.com.