Most of the time, the automatic proposals "Chip" or "Pitch" are plain wrong. Using Starter wedges and ball makes these shots a lottery, and a flop is not much better. Try punches and full shots instead.
On the shopping side, get two short ATVs if you can afford it, or wait until level 41 for the less expensive Pings.
In the meantime, you might want to exchange the EZ SWING wedge in your bag against the Starter LW which is in your inventory.
Hit it str8 m8!