TWOMINUSONE: Pizza, it seems you want us to do the dirty work, lol.
Heh, you know, this is a common thought when we tell people this advice.
Think of it this way: Say you walk in to a store with a no refund policy on items not produced by the store and buy a non-store brand candy bar. You are not happy with the quality of the candy bar. Who do you file your complaint to?
Exactly, the candy bar company. The store has a partnership with the candy bar company that offers it's candy bars for sale. If you tell the store owner to get behind the candy bar production line and produce better candy bars, he will surely be unable to oblige. He may go above and beyond, break store policy, and actually give you a refund, but it is not expected.
This metaphor can go on forever, but I hope that kernel helps you better understand the relationship between the survey companies and WGT.
Stay classy,
-WGTpizza