OMGWTFDUDE:
This has been done to death, understood and do sympathize but [you're] actually fortunate that costs aren't increasing at a more rapid rate, rather than complaining so costs might go down? ;) Why; some might ask? Well, decades ago, economics used to be based on 'supply and demand'. Mass production of highly desired products kept prices low.
But 'Flash' forward (pun intended) to nowadays and realize it is now the opposite. "The more desirable the product, the more they can make you pay; not less." That is the beauty or ugliness of today's Capitalism, depending on which side you're on. In other words, Coca Cola could probably still cost consumers only 25 cents per can but that would mean only a $2 billion profit instead of $10 billion profit. Don't quote me on the "25 cents" or the "$2 billion" or the "$10 billion" because it was just used for example purposes. :) I have no idea what the costs or profits are or could be but people will pay today's high prices for a bottle of Coke or anything, simply because it's "highly desirable" and Coke is even more mass-produced than ever before. And that is what Capitalists eventually figured out, along with downsizing; to maximize profits even more. Too bad consumers and Governments haven't figured it out yet? lol
So Coke can charge whatever they want 'just because they can'. Hey, how about that; another pun. :) Same goes for other businesses and thus we're fortunate not to be paying 1000 credits per ball etc. because WGT is getting even larger and more desirable. Which again is their prerogative to operate as they see fit and since it is Their Company, not ours. :) We can ask and hope that some day prices might come down but don't be surprised if they go up instead?