TracyMax: okay just left a club where the owner is anal compulsive about these "club points". Really what is the BIG deal on these? Free Putter Pal or Shot Pal?
These - Putter Pal TBH - are the only real benefits of the CC levels, IMHO. Coming with level 4 IIRC.
Add potential member numbers for small CCs - not my problem, we were @250 when this started.
One rationale may be the community - get XPs together, play games together.
OTOH, the whole system of CC XPs and CC passes is a very efficient "grind" system to bring players to spend a fortune for senseless goals because it's for the CCommunity. It may become a real hype with the Golden Calf - ehm, Putter as the ultimate goal - another useless item.
Those who put their main & anal focus on it are special people IMHO. Either they follow secret goals which are difficult to understand, or they are plain dumb to be caught by company goals so easily.
As others said, if you don't see yourself in the XP chase, just change your CC.