alanti: However as pointed out, this can be a personal preference and can also depend on the club/ball combination.
The personal preference is what I'd be looking for.
For example, "if there were a rating from 1 to 5, where would you rate your driver or irons" and if you want, you could leave comments in the "more info" spot like what ball you're using, etc. Then make the ratings as one of the "sort by" options.
If I'm looking at drivers for example, I usually "sort by price high to low" because my thinking is, if it costs more, it must be better which is not always the case. If there was a "ratings" as one of the "sort by" options, that would be the first thing I would sort on.