@JD
I would actually agree with you that the equipment enhancing apparel is not necessarily good for the game or the "challenges" of playing without it. it does make the game a bit comical - especially when it is predominantly being used on forward tees in the Veteran and Expert showdown divisions.
With apparel, the back tees and maxed out driver etc... are no longer as challenging as it was without those enhancements and forward tees are really like playing "red tee" tournaments.
That being said, I do believe, it is quite likely another reason we see apparel / coin rooms being utilized. Tech companies / gaming creators focus on "micro-transaction" type incentives / changes that keep people playing or earning something.
In the old days, I would say "level progression" served as a micro-type transaction because advancing through the levels, by playing and using ball hits is what unlocked the better equipment. It took months or years to work through the levels to unlock the better equipment.
Now - enhancing equipment through coin room sponsor sessions, serve as a means of keeping people playing / earning something they could not just go into the pro shop and buy because many people have already unlocked all the necessary levels to buy what they want or need... but WGT did need something to "lure" people into the coin rooms to enhance their equipment / clubs a bit more.
So, imho, sponsor apparel is just another layer of the micro-transactions tactic used by the gaming industry to keep people playing or earning something they could not earn in some other way.
But this is just my opinion/observation based on what I have read about the tech industry and incorporating features that keep people playing.
While I am not a big fan of it and would be content to see it go. I go ahead and use it and just play a cheaper ball. After all, the jacked up equipment allows you to save credits and play a much cheaper ball virtually just as if not equally well as the most expensive balls available. So, it actually saves us money/ credits if the person chooses to learn an extra set of mapping notes when using apparel.