wow, that's pretty steep.
the problem is, they likely outsource shipping and shipping company ships via means they chose to make sure they deliver.
if I was shipping personal item, i'd stick it in a bubble mailer and likely cost me $5-10 for a hat. but, when you ship as a business, there are rules you have to follow and tracking to have so when customer says they didn't get it, they can check the tracking.
-wgticon