To me this is one of the best thing WGT has done recently.
I have always wanted the game to be not so incredible easy, so the new rough is simply a small representation of what going out of rough is.....ball rolls longer. You need to find a place for the bounce counting that the ball will roll forward, some or many feet.
Those new Cleveland wedges make unfortunately the thing easier for the ones that wear them, so if you afraid of rolling the ball much, simply buy them (I don't wear them myself lol).
On the other hand, the new rough is much tougher for player in lower levels because they cannot buy those super glue wedges, but well, impossible to please everyone.
Eric