Hey Andyson... but the Golf Writers Association got it right.
They know that this was orchestrated to happen on this day, for this reason, by this control freak, and they said 'no, thank you'.
Of course all the media tuned it in... of course everything in the world has to stop for his big 'apology'. and of course the brass/players at Accenture MMPC are going to be 'ok with it'... This announcement on this day was (imho) designed by a control freak to screw with the first sponsor to drop him. Everyone in the world with a passing knowledge of TW was tuninng in to see what he'd say.
Tell me what the folks at Accenture were supposed to say about this (/sarcasm) 'sincere' (/sarcasm off) apology?... Are they supposed to tell the world how 'unhappy' they are with his choice of timing? Are they supposed to mention how much has been taken from them by TW? No, they will smile and nod and agree that they are OK with it..... While privately seething at his decision.
Why Friday? Cuz he was headed back to therapy. Was this news? Did he not know last week that he was headed back to therapy? Was this a surprise... Like, "Tiger, you have 2 days to get your poop in a group cuz you're headed back into the big house, man."
No. He took the spotlight from Accenture, from the Olympics, and everything else that happens on a weekend, just to pretend to be sincerely apologetic.
Look, he only needs to apologize to his wife and family.. and it doesn't take a television crew for that. What did he say.... "As Elin pointed out to me, my real apology to her will not come in the form of words; it will come from my behaviour over time." No camera necessary.
He can apologize to golf by getting his ass back out on the course and growing this sport to it's full potential.
He can apologize to his sponsors by voiding his remaining $100 million contracts until the public trusts him again.
He doesn't need to apologize to you and me, frankly because what he did he didn't do to us.